home / the startsampling advantage / case studies

Case Studies - Major CPG Manufacturer

Business Challenge

  • Spur Trial and repeat purchase of new snack product
  • Quantify the sample program's impact on trial and repeat by measuring sales lift
  • Evaluate other key purchasing behaviors (buying rate, purchase size, etc.) among purchasers

Solution

StartSampling conducted an e-sampling program to targeted households ("HHs") using multiple media outlets. We designed a "panel" that matched the sample HH purchase rates to a leading retailer's customer database and then matched to a control group that did not receive a sample.

Outcome

  • Samples and coupons were distributed to nearly 420,000 HHs
  • Trial among HHs receiving sample was almost 4x higher than control group not receiving sample
  • Dollar and unit sales were close to 5x greater among HHs who received free sample compared to the control group

Additional Highlights

  • Matching the panel data to a control group provided a true electronic closed loop view into the results of online sampling
  • Program successfully stimulated trial for this product launch
  • Program results were summarized and distributed within the client company as a case study, and e-sampling is now considered a viable trial generation tactic

 

Major Pharmaceutical Company

Business Challenge

  • Spur trial at Walmart and convert consumers to loyal consumers of the brand
  • Measure impact of exposure and willingness to recommend to others
  • Profile the sample group regarding usage of non prescription pain relievers

Solution

Brand executed an e-sampling program on walmart.com over three weeks, distributing almost 200,000 samples. StartSampling performed the e-sampling execution.

Outcome

  • 92% of samplers were completely/very satisfied
  • "Top box" purchase intent was 59%
  • 80% of those reporting to have received the sample bought the product at Walmart
  • 49% of samplers said they would definitely recommend product to others

Additional highlights

  • Pre-sample questionnaire used to better profile the consumer group
  • Client was provided a comparison of program results versus all sampling programs run for this retailer as well as a comparison to the OTC sample program category